Sustainability
We Believe Business Should Be a Force for Good.
At Acorn Advisory Group, we don't see sustainability as a box-ticking exercise. We see it as a fundamental part of how we operate — and how we help our clients operate too. From the way we run our own business to the advice we give to the startups we partner with, responsible practice is woven into everything we do.
Our Environmental Commitment
As a service-based business, our direct environmental footprint is relatively small — but that doesn't mean we take it lightly. From day one, Acorn Advisory Group is committed to operating as a paperless business. All client communications, contracts, reports, and documentation are handled digitally, eliminating unnecessary waste and reducing our carbon impact.
We are committed to reviewing our environmental impact annually and setting measurable targets for continuous improvement. We choose suppliers and partners who share our values, and we factor environmental responsibility into every business decision we make.
We are also committed to hosting our digital infrastructure — including our website — with providers who prioritise renewable energy and sustainable operations.
Our Social Commitment
We believe that access to expert business support should not be determined by background, geography, or the size of your network. The startup ecosystem is full of brilliant, ambitious founders who lack access to the professional infrastructure they need to succeed — and we want to change that.
Acorn Advisory Group is committed to actively supporting under-represented founders, including those from ethnic minority backgrounds, female founders, and entrepreneurs from lower socioeconomic backgrounds. We are developing a programme of reduced-rate and pro bono support for startups who need our help most but may not yet be able to afford it.
As we grow, we are committed to building a diverse, inclusive team that reflects the world we want to do business in.
Our Governance Commitment
Good governance isn't just something we advise our clients on — it's something we hold ourselves to. We operate with full transparency in our processes, and our advice. We will never recommend a course of action that isn't genuinely in our client's best interests.
We are committed to GDPR compliance and the responsible handling of all client data. We maintain clear terms of business, ethical billing practices, and a culture of accountability across everything we do.
We are working towards B Corp certification — the globally recognised standard for businesses that meet the highest standards of social and environmental performance. We see this not as a destination but as a journey, and we are committed to the principles it represents from day one.
Our Community Commitment
We are committed to giving back to the startup ecosystem that we are proud to be part of. This means actively participating in the wider entrepreneurial community — through mentoring, speaking, knowledge sharing, and partnerships with incubators, accelerators, and startup networks.
We believe that a rising tide lifts all boats. When startups thrive, communities thrive. And that is exactly what we are here to help make happen.